Maysarah Mashaal

Maysarah Mashaal

Chairman · Founder · Strategic Investor

My journey began with a gap I kept seeing across businesses: organizations often know what they need, but struggle with execution, while many advisers stop at recommendations.
That is why I founded trustangle around a simple principle: a true adviser should be a partner in the outcome, not merely a source of advice.
Over time, this philosophy evolved from advisory and technology solutions into building companies and platforms that address real market needs, with a strong focus on execution, accountability, and sustainability.
Elevate Holding Group became a natural extension of this vision, building and developing companies across sectors essential to economic growth and innovation.


Understand the need deeply. Build the solution with clarity. Stay accountable for the value created.

Professional Journey

A Journey from Execution to Value Creation

  1. 2025 - Present

    Chairman & Founder

    Elevate Holding Group
    Damascus, Syria
  2. 2012 - Present

    Chairman & Founder

    trustangle
    Riyadh, Saudi Arabia
  3. 2004 - 2015

    Professional Services & Projects Manager

    SEDCO
    Saudi Arabia
Industries

Industries That Shape the Real Economy

We focus on industries of strategic importance, where genuine operational needs create opportunities to build lasting and scalable value.

  • Investments Private Capital · Fundraising · Asset Management · Investment Platforms
  • BFSI Banking · Financial Services · Insurance · Investment & Capital Markets
  • Real Estate & Construction Real Estate · Construction · Property & Facilities Management
  • Hospitality Hotels · Food & Beverage
  • Transport & Logistics Transportation · Logistics · Warehousing
  • Manufacturing Industrial Production · Smart Manufacturing · Industrial Operations
  • Retail & Commerce Retail · E-commerce · Franchising · Consumer Brands
  • Sports & Entertainment Golf · Gaming · Sports Venues · Entertainment
  • Services Professional Services · Business Services · Advisory · Operations
Across public and private markets

Private Sector

Public Sector

Government Entities

PIF & Portfolio Companies

Portfolio

A Portfolio Built to Create Lasting Value

Filter by Industry
Founded & Chaired
Technology Advisory & Implementation
Riyadh, Saudi Arabia · 2012

trustangle is a Saudi technology consultancy company helping organizations define their technology strategies, select the right solutions, and manage implementation, integration, and long-term support.

trustangle.com
Founded & Chaired
Investment & operating group
Damascus, Syria · 2025

An investment and operating group building and developing companies across sectors central to Syria’s economy, including technology, cybersecurity, investment, real estate, services, and hospitality.

Founded & Chaired
FinTech & Real Estate Investment
Saudi Arabia

Qeema is a Saudi fractional real estate investment platform, providing investors with access to curated property opportunities and portfolio diversification starting from SAR 1,000, with a future vision toward real estate asset tokenization.

qeemainvest.com
Founded & Chaired
Employee Savings & Investment Platform
Multi-market

A Saudi Shariah-compliant savings and investment platform enabling companies to offer automated employee financial programs through HR and payroll integration, supporting financial wellbeing and stronger employee retention.

eddekhar.com
Founded & Chaired
SME Financing & Investment
Syria

A digital Islamic finance platform in Syria, connecting small and medium enterprises to Sharia-compliant funding and investors to structured digital Sukuk opportunities.

Founded & Chaired
Investment Origination & Execution Platform
Syria

An investment platform helping investors access structured opportunities in Syria, from feasibility assessment and investment structuring to execution support and post-investment follow-through.

investinsyria.org
Strategic Investment
Capital Raising & Investor Management Platform
Saudi Arabia

A technology platform helping institutions raise capital, manage investors, and oversee investment opportunities through a unified and customizable digital experience.

fundraizerly.com
Founded & Chaired
Fintech Solutions & Product Development
Saudi Arabia

A fintech company developing digital products and technology solutions for banks and financial institutions, supporting transformation, integration, and the evolution of financial services.

wafrasystems.com
Founded & Chaired
PropTech Platform for Real Estate Operations
Saudi Arabia

A PropTech platform helping developers and operators manage sales, maintenance, resident experience, analytics, and smart access through one connected system designed to improve operational efficiency and user experience.

reterra.io
Founded & Chaired
Construction, Fit-Out & MEP
Multi-market

A Saudi company delivering construction, interior fit-out, MEP, design, and maintenance solutions across commercial, institutional, exhibition, and event projects, with a strong focus on quality and execution.

silver-foundation.com
Founded & Chaired
Real Estate Development & Investment
Syria

A real estate development and investment company focused on residential and mixed-use projects in Syria, with an emphasis on creating long-term asset value.

Strategic Investment
Contracting & Real Estate Development
Syria

A contracting and real estate development company delivering construction, infrastructure, fit-out, and design services, alongside the development, marketing, and feasibility assessment of real estate opportunities to create sustainable investment value.

khayalinvest.com
Strategic Investment
Construction, Engineering & Infrastructure
Saudi Arabia

A Saudi construction and engineering company delivering solutions across building, consultancy, architectural and MEP works, roads, infrastructure, and integrated project delivery from planning through completion.

www.tdco.sa
Founded & Chaired
AI-Powered Procurement & Supply Chain Platform
Saudi Arabia

An integrated B2B platform helping businesses manage procurement, inventory, and suppliers, using AI to improve sourcing efficiency and support smarter operational decisions.

wateen.ai/en
Founded & Chaired
Hospitality & Hotel Management
Syria

A hospitality management company focused on operating hotels and hospitality assets with an emphasis on service quality, operational efficiency, and a consistent guest experience.

Founded & Chaired
Specialty Coffee & Community Space
Syria

A specialty café in Damascus combining quality coffee with a welcoming space for work, meetings, and connection across the professional and creative community.

Founded & Chaired
Healthy Meal Subscription Service
Syria

A meal subscription service offering healthy, ready-to-eat options designed for everyday convenience, with a focus on balanced nutrition and consistent quality.

Founded & Chaired
Integrated Platform for F&B & Retail Operations
Multi-market

An integrated platform helping F&B and retail businesses manage orders, pricing, subscriptions, digital channels, and delivery operations within one unified and efficient operating ecosystem.

lynnc.io
Founded & Chaired
Digital Ordering & Customer Experience Platform
Saudi Arabia

A digital platform helping F&B, retail, and service businesses manage ordering, reservations, loyalty programs, and customer journeys across multiple channels.

jigsawme.io
Founded & Chaired
Concept Development & Operation Management
Syria

A Syrian company specializing in bringing, developing, and operating international food and beverage franchises in the Syrian market, delivering distinctive brands and high-quality experiences tailored to local consumers.

Founded & Chaired
Integrated Logistics & Fleet Management Platform
Saudi Arabia

A cloud-based platform helping businesses manage transportation, fleets, warehouses, and delivery operations through one unified system, with real-time visibility and greater operational control.

tachyonhub.com
Founded & Chaired
Logistics
Syria

A Syrian logistics company developing an integrated portfolio of logistics ventures, combining infrastructure and technology to support business mobility and market growth across Syria.

Founded & Chaired
Sports Technology / Club Management
Gcc

Cloud-based sports club management platform for bookings, memberships, payments, and operations across golf and multi-sport facilities.

golfy.io
Founded & Chaired
Innovation & Entrepreneurship Ecosystem
Syria

A digital innovation ecosystem in Damascus bringing together workspaces, incubation, specialized labs, and learning programs within an environment designed to support startups, talent, and enterprises while enabling collaboration and growth.

techtown.sy
Founded & Chaired
Digital Solutions for Government & Institutions
Syria

A digital transformation company developing digital platforms and solutions for government entities and institutions to modernize services, improve operations, and strengthen technology infrastructure.

rmz.sy
Founded & Chaired
Cybersecurity & Digital Resilience
Syria

A Syrian cybersecurity company helping organizations protect their systems and data, strengthen digital resilience, and manage evolving threats through continuous monitoring, incident response, compliance, and risk management.

syber.sy
Founded & Chaired
Integration & Automation Platform
Multi-market

An integration and automation platform connecting business systems and applications into a unified, real-time data flow to improve operational efficiency and system connectivity.

reachware.com
Strategic Investment
Flexible Work Management & Automation Platform
Multi-market

A customizable work management platform helping teams and organizations manage tasks and data, automate workflows, and build business applications without code within one collaborative environment.

workiom.com
Founded & Chaired
Technology Solutions for Buildings & Facilities
Multi-market

A technology systems company designing and delivering networking, security, audiovisual, and visitor-management solutions for commercial and institutional facilities.

nowa.io
Founded & Chaired
Business Technology & Automation
Syria

A business technology company helping organizations modernize systems, integrate operations, and automate workflows to improve efficiency and support digital transformation.

Founded & Chaired
Facilities Management & Operations
Syria

A facilities management company providing operations and maintenance services that improve asset efficiency, operational readiness, and the overall experience within facilities.

Founded & Chaired
Legal Operating System for Companies
Saudi Arabia

A digital legal operating system connecting company incorporation, fundraising, ownership management, governance, and compliance within one unified framework built for Saudi Arabia and the GCC and aligned with regulatory and Shariah requirements.

byn.net.sa
Founded & Chaired
Marketing & Brand Building Agency
Multi-market

A marketing agency helping brands build a clear and consistent market presence, from strategy and brand development to content, campaigns, and multi-channel execution.

Strategic Investment
Humanitarian & Community Development
Syria

Initiatives supporting humanitarian, healthcare, and development programs that improve quality of life, strengthen recovery, and build community capacity.

Capabilities

Cross-Industry Capabilities

Specialized capabilities that support companies and institutions across sectors, strengthening execution, integration, and long-term value creation.

  • Consulting&Innovation
  • Professional Services
  • ICT & Cybersecurity
  • Systems Integration
  • Engineering & Development
  • AI Automation
  • Entrepreneurship
  • Marketing
Principles

Principles Behind Every Decision

01
Understand the Market from Within
We build from deep local understanding, with the ambition and systems required to scale regionally.
02
Invest where Value is Created
We focus on sectors capable of creating meaningful commercial, institutional, and economic value.
03
Build Institutions That Endure
We build the governance, systems, and leadership teams that enable companies to grow, evolve, and succeed over the long term.
04
Turn Complexity into Opportunity
We approach complex markets with deep understanding, sound judgement, and local execution that turn challenges into opportunities.
05
Create Value Beyond Returns
We pursue strong financial performance while creating lasting value for markets, institutions, teams, and communities.
06
Stay Committed Throughout the Journey
Our responsibility does not end at launch or investment. We remain engaged in governance, leadership, and execution, helping companies become stronger, more resilient, and ready to scale.
Newsroom

Latest Updates & Key Highlights

Riyadh, Saudi Arabia · 2026
Opening of the First Syrian Pavilion at LEAP 2026
Maysarah Mashaal joined the Syrian delegation at the opening of the first Syrian pavilion at LEAP 2026, marking an important milestone that reflects the growing presence of Syria’s technology sector and its ambition to build regional partnerships and unlock new opportunities for growth.
Read the post on LinkedIn
Damascus, Syria · July 2026
techtown Opens Under the Patronage of the Ministry of Communications and Information Technology
Maysarah Mashaal inaugurated TechTown in Damascus, an innovation ecosystem supporting startups, talent, and collaboration.
Read the post on LinkedIn
Riyadh, Saudi Arabia
Business Leaders Gather to Strengthen Collaboration and Partnerships
Eng. Maysarah Mashaal attended a private dinner hosted by Mohammad bin Abdullah Abunayyan, Chairman of the Saudi-Syrian Business Council, bringing together business leaders to strengthen ties and explore collaboration opportunities between Saudi Arabia and Syria.
Read the post on LinkedIn
Riyadh, Saudi Arabia
Saudi Entrepreneurship Council Meeting with the Minister of Communications and Information Technology
Eng. Maysarah Mashaal attended a Saudi Entrepreneurship Council meeting with H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, and leading entrepreneurs to discuss digital transformation and sustainable economic growth.
Read the post on LinkedIn
Syria - 2025
Saudi-Syrian Investment Forum in Damascus
Eng. Maysarah Mashaal attended the Saudi-Syrian Investment Forum in Damascus, bringing together investors and entrepreneurs from both countries to explore investment opportunities, strengthen collaboration, and support deeper economic ties between Saudi Arabia and Syria.
Read the post on LinkedIn
Damascus, Syria
New Opportunities for Gaming and Esports in Syria
A meeting bringing together H.E. Eng. Abdulsalam Haykal, Minister of Communications and Information Technology, Maysarah Mashaal, and Mohammad Habbab of Level Up Interactive focused on opportunities to advance gaming and esports and build an ecosystem that supports talent and startups in Syria.
Read the post on LinkedIn

Start a strategic conversation

For investment opportunities, board appointments, strategic partnerships, and regional initiatives, contact the Chairman’s Office.